Application of the hottest PET material in German

  • Detail

Application of PET materials in German beer brewing industry

with the arrival of the hot summer, a new round of beer war will be launched in Germany. Looking back on the beer market in the midsummer of 2003, people were deeply impressed by the huge beer sales and the happy appearance of the manufacturers. There are a variety of packaged beer products, and a variety of promotion methods make the market competition lively. According to statistics, the chain dealers represented by Adidas sold beer, which accounted for 16% of the market share in Germany, and the cans of beer also achieved good sales performance

will normally start or end the experiment. However, it is worth mentioning that the glorious era of canned beer will soon be gone with the implementation of the new packaging regulations formulated and promulgated by the German government. Since the second half of 2002, 72% of beer, soft drinks and mineral water in the national market have been packaged in refillable bottles. In January, 2003, the German government imposed a mandatory mortgage of 0.25 euros (US $0.32) on each non refillable can. By the end of the month, consumers had habitually returned empty cans to retailers to recover the deposit. At this time, the troubles of retailers came one after another: they had to face these dirty and annoying empty cans with residual wine juice, the dirt in the stables, and carry out cumbersome cleaning work every day. Therefore, they protested strongly and refused to become "recyclers in garbage dumps" and no longer purchase goods. The fact that the sales volume of beer in cans fell by 20% has dealt a heavy blow to the can making industry

in order to adapt to this market change, Holsten Group Co., Ltd., a large German brewer, took the lead in investing 7million euros (US $9million) to introduce a blow molding production line from Norway for the production of 500ml refillable PET beer packaging bottles. It is hoped that this packaging will gradually replace metal cans and colored glass bottles. Its advantage is obvious: when the beer can't be drunk, consumers only need to tighten the screw cap to maintain the quality and cleanliness of the residual beer; The bottle is light, not fragile and easy to carry; After recycling, bottles can be refilled after cleaning and high-temperature disinfection, which is conducive to energy conservation and environmental protection

refillable PET beer bottles will soon become the main form of beer packaging, which has been approved by many manufacturers, but some people have questioned the quality assurance effect of PET bottles. Holsten's research results in this regard show that through the comprehensive application of a variety of fresh-keeping methods, PET bottles can also effectively prevent oxygen from entering the bottle body and prevent carbon dioxide from escaping. The shelf life of beer can reach six months. When asked about the product cost, Ruth Ann joy, senior marketing director, said that under the current market conditions, the price of PET bottles is only slightly lower than the metal cans commonly used in the European market due to the influence of comprehensive factors such as technical research, transportation, energy consumption and indirect investment. However, as people gradually recognize the performance of PET bottles, when PET bottles are produced and used in large scale, the cost will drop a lot. At present, the profit of each pet bottle is 0.3 euros, which will be higher in the future

holsten has been committed to the research of PET bottles for three years, and still hopes to innovate. Their experiments show that a blow molding production line is actually 5million euros more expensive than a molding production line when the costs are comprehensively calculated. Therefore, although many brewers prefer blow molding production lines, Holsten headquarters introduced two molding production lines at the same time after high-level discussion, which is really admirable. At present, the two production lines are running normally at the speed of 36000bph, and the full production of three shifts per day is carried out, and the state is excellent. Holsten firmly believes that this successful example reflects their distinctive philosophy: other experts believe in only one technology, while we believe in more dandelion natural rubber

after realizing the mass production of PET bottles, Holsten joined hands with Amcor to promote pet bottles to the sales market. First of all, they attract wholesalers and agents through high discounts, which are expensive things after all, and quickly seize the vast majority of the market of plastic packaging bottles. Next, they will segment the market and treat each major customer differently. For example, they engraved the customer's graphic logo on the pet bottleneck and delivered them at fixed points respectively. In this way, all employees of each chain retail store can feel their own uniqueness from the logo on the bottle. When recycling bottles, each store only recycles empty bottles with its own graphic logo, thus protecting its vital interests. When the customer requests to change the logo, it only takes five hours to get a satisfactory result

besides the outer packaging of PET bottles, the pre delivery PET bottle packaging line is produced by Amcor company. The outer package of PET bottle has three layers, the innermost layer is nylon material, which is mainly used to isolate oxygen and protect the bottle wall from damage. Eight legs are added to the bottom of the bottle, so that the bottle body and its contents have good stability within its shelf life. The bottle advances on the conveyor belt, and the product trademark is sleeved from the top of the bottle, which can be quickly combined and pasted under high temperature. The air flow generated in this process is filtered by special equipment, the oxygen is extracted, and the dioxide is collected for filling into the bottle to maintain a constant temperature. When capping, the bottleneck is fixed, the packaging cover is quickly sealed, and then sent to the finished product warehouse through the conveyor belt. The last step of packing is completed on Robert 3A system. There are only three operators: one is responsible for operating the system, one is responsible for supervising the operation process, and the last one is responsible for picking out defective products and repacking them

holsten and Amcor are also committed to the packaging research of composite flavor beer products. Both sides firmly believe that their partnership is the symbol and symbol of the great potential of PET bottles in the field of beer packaging. Holsten even announced that PET bottles replacing metal cans and colored glass bottles will eventually be recognized by customers of all ages above adulthood. The most convincing example is that the company introduced a production line on June 11, 1 Overview the impact resistance testing machine is used to test the impact resistance of automotive safety glass, which was officially put into production on July 7. By the beginning of August, PET bottled beer had been placed on the shelves of major retail stores. Such a rapid production capacity is undoubtedly a strong guarantee to seize the market opportunity. The introduction and production of these two bulky guys have made the company achieve huge economic benefits in the short term, which has strengthened the brand appeal, and the market share of PET bottles will become larger and larger. Therefore, it can be predicted that PET bottle packaging will become the mainstream packaging form of German beer brewing industry, and its development potential is immeasurable

Copyright © 2011 JIN SHI